DFW Luxury Auto Rental ("Company," "we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy ("Policy") explains how we collect, use, disclose, and safeguard your information when you interact with our services, including our website, mobile applications, rental bookings, and any other platforms or services we provide (collectively, the "Services"). By using our Services, you consent to the practices described in this Policy.
We operate in compliance with applicable privacy laws, including but not limited to the Texas Data Privacy and Security Act (TDPSA), the California Consumer Privacy Act (CCPA) where applicable, and federal regulations such as the Gramm-Leach-Bliley Act (GLBA) for financial information. If you are a resident of the European Union or another jurisdiction with specific data protection laws (e.g., GDPR), additional rights may apply—please contact us for details.
This Policy does not apply to information collected by third parties, such as payment processors or insurers, which have their own privacy policies.
Information We Collect
We collect information to provide, improve, and secure our Services. This includes:
Personal Information You Provide
Identification and Contact Details: Name, email address, phone number, mailing address, date of birth, driver's license number, and passport or other government-issued ID.
Payment Information: Credit/debit card details, billing address, and transaction history (processed securely via Stripe or similar partners).
Insurance and Driving Records: Proof of insurance, declarations pages, driving history, and background check results.
Rental Preferences: Vehicle selections, rental dates, delivery locations, add-ons (e.g., child seats), and any special requests.
Communication Data: Inquiries, feedback, or correspondence via email, phone, or our website.
Automatically Collected Information
Device and Usage Data: IP address, browser type, operating system, device identifiers, pages visited, time spent on pages, and referral sources.
Location Data: Approximate location based on IP or, with consent, precise location for delivery services (e.g., DFW Airport).
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tools to enhance user experience, analyze trends, and administer the site. You can manage cookie preferences via your browser settings.
Information from Third Parties
Verification Services: Data from background check providers, DMV records, or insurers to confirm eligibility.
Payment Processors: Transaction confirmations from Stripe or similar.
Analytics Providers: Aggregated usage data from tools like Google Analytics.
We do not collect sensitive information (e.g., racial/ethnic origin, health data) unless required for legal compliance (e.g., service animal accommodations).
How We Use Your Information
We use your information for legitimate business purposes, including:
Processing bookings, verifying eligibility, and fulfilling rentals (e.g., insurance checks, delivery coordination).
Managing payments, security deposits, and refunds.
Communicating with you about your rental, updates, or promotions (with opt-out options).
Improving our Services through analytics and feedback.
Ensuring safety and compliance (e.g., monitoring for violations, reporting accidents to authorities).
Marketing our services (e.g., personalized offers) if you opt-in.
Legal obligations, such as tax reporting or responding to subpoenas.
We do not sell your personal information to third parties.
Sharing Your Information
We share information only as necessary and with your consent where required:
Service Providers: With vendors like payment processors (e.g., Stripe), insurers, background check services, or towing companies, bound by confidentiality agreements.
Legal and Safety Reasons: To comply with laws, respond to legal processes, prevent fraud, or protect rights/safety (e.g., sharing with law enforcement for tickets or accidents).
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred with notice to you.
Affiliates: With related entities for operational purposes.
We do not share with marketers without your explicit consent.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information, including encryption for payments and secure servers. However, no system is 100% secure, and we cannot guarantee absolute protection. Notify us immediately of any suspected breach.
We retain information as long as necessary for business purposes (e.g., 7 years for tax records) or as required by law, after which it is securely deleted or anonymized.
Your Rights and Choices
Depending on your location, you may have rights such as:
Access: Request a copy of your personal information.
Correction: Update inaccurate data.
Deletion: Request removal (subject to legal retention requirements).
Opt-Out: From marketing emails (via unsubscribe links) or sale/sharing of data (if applicable under CCPA/TDPSA).
Cookies: Disable via browser settings, though this may limit functionality.
Do Not Track: We do not respond to DNT signals but honor opt-outs.
To exercise rights, contact us at [email protected] or +1 (682) 479-1699 We respond within 45 days (extendable under law). We do not discriminate against you for exercising rights.
Children's Privacy
Our Services are not intended for individuals under 18. We do not knowingly collect information from minors. If we discover such data, we will delete it promptly.
Changes to This Policy
We may update this Policy periodically. Changes will be posted on our website with the new effective date. Continued use of Services constitutes acceptance.
Contact Us
For questions or concerns:
Email: [email protected]
Phone: +1 (682) 479-1699
Mail: DFW Luxury Auto Rental, 539 W Commerce St, Suite # 481, Dallas, TX 75208
By using our Services, you acknowledge that you have read and understood this Policy.
Copyright 2026. DFW Luxury Auto Rental.
All Rights Reserved.